SneakerCenter is a new 7 part miniseries on ESPN+ that explores sneaker culture across sports and entertainment as told by the athletes, artists, enthusiasts, and brands who power the movement. 

    The design objective was to communicate the show’s knowledge and reverence for the early days of sneaker culture, and the passion for the community it intends to serve, all while staying modern and accessable to new audiences.

    The package synthesizes elements of classic sneaker design, early hip hop, street basketball, fashion, and the culture that was cultivated by this movement. Taking this spicy concoction and filtering it through a brash tone and modern voice, we created a visual identity with a custom logo, show open, and graphics toolkit to use for the series and across various marketing platforms.

Role — Art Direction, Design, Animation
Additional credits below