Sneaker Center


SneakerCenter is a new 7 part miniseries on ESPN+ that explores sneaker culture across sports and entertainment as told by the athletes, artists, enthusiasts, and brands who power the movement. 

    The design objective was to communicate the show’s knowledge and reverence for the early days of sneaker culture, and the passion for the community it intends to serve, all while staying modern and accessable to new audiences.
    The package synthesizes elements of classic sneaker design, early hip hop, street basketball, fashion, and the culture that was cultivated by this movement. Taking this spicy concoction and filtering it through a brash tone and modern voice, we created a visual identity with a custom logo, show open, and graphics toolkit to use for the series and across various marketing platforms.

Role — Art Direction, Design, Animation
Additional credits below





Show Open






Logo Design






Show Package Montage
Created by the fine crew at Block & Tackle





Design Development



























Directed by
Block & Tackle

Creative Director
Adam Gault, Ted Kotsaftis

Producer
Megan Anderson
Design
Yun Chen, Kate Costello, Rachael Park, I-Cheng Lee,
Andrés Moncayo, Mike Russo, Wei-Shen Wang
Animation
Gung-Kai Koo, I-Cheng Lee, Mike Russo, Wei-Shen Wang, Alex Winakor
Client
ESPN+, Hock Films

Music
THE DU-RITES


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