It’s Always Sunny

Pitch frames for It's Always Sunny In Philadelphia Season XI.
Role — Design, Illustration

Created at Block & Tackle

Concept 1
Paying homage to Yellow Submarine, the characters all take a psychedelic trip down the rabbit hole.

Concept 2
The hard sell. Taking cues from Monster Truck rally commercials, we're slapped in the face with details of the new season by the not so subtle announcer — THURSDAY! THURSDAY! THURSDAY!

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