First Take
I worked with Block & Tackle in the pitch phase for a rebrand of ESPN’s First Take. This was the direction that the client chose, but it ended up taking a second life through the production process. Some of it still remains in one form or another — here are some of my favorite pieces from the design development.
Role — Design
Created at Block & Tackle
Created at Block & Tackle
![](https://freight.cargo.site/t/original/i/b81fbced3ee33788cb923b0e8ef7f0bb110ac2c1eb4cd59014fcc74fa4a1c2ba/Logos_Artboard-1-copy.png)
![](https://freight.cargo.site/t/original/i/400ed961aa2e7aa2f4e4d0b871b30c386964f13e95a4175243ed740789ba2f17/styleframesArtboard-6.png)
![](https://freight.cargo.site/t/original/i/c0eaa8ebd8ec0858fd019629bb0f842287a446d5b871dd8be709a5b03981d498/Artboard-18-copy.png)
![](https://freight.cargo.site/t/original/i/9d59bf432b0f230d006b5f3d523892e0b8be13266a10963be8aa5a2949c16e18/EVP_03.jpg)
![](https://freight.cargo.site/t/original/i/ca2d82fb368531aa025323988e7581537926449530e1c1ebc918646a3b3f9b38/james_harden.jpg)
![](https://freight.cargo.site/t/original/i/eacc6bd2e71d9f6a41190559b28df797edf336a359f06093ff222c67d4a30216/PosterArtboard-1.png)
![](https://freight.cargo.site/t/original/i/85e53dc5976714c464f9ecf2ba686ba1eb77d61aa36fac8c7e4f5dcbc5a88a8a/Poster_Artboard-2.png)
![](https://freight.cargo.site/t/original/i/587ce0767afc5c347fe652b8d53bf74d0296a265e0e62b5050448389771468dd/Poster_Artboard-29.png)
![](https://freight.cargo.site/t/original/i/868f95afd880ab7690ffc3893a31b8b9a164788557c3a5f456dfe39617abb84c/Poster_Artboard-30.png)
![](https://freight.cargo.site/t/original/i/584e5b0d9f0c06522c9df236c020f6649674a11517988a7966bde02d1c9c4498/Poster_Artboard-24.png)
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On Air Graphic System
![](https://freight.cargo.site/t/original/i/ba412e9068fcda8a13a5fd30581a730b709dc6ac3d7741dda2d7e528b3a43f66/Artboard-10.png)
![](https://freight.cargo.site/t/original/i/6c3c65c0e595956eb9af25cfe357fec2f053069b26e219ffc8092f6d19b4f25f/Artboard-2.png)
![](https://freight.cargo.site/t/original/i/ba412e9068fcda8a13a5fd30581a730b709dc6ac3d7741dda2d7e528b3a43f66/Artboard-10.png)
![](https://freight.cargo.site/t/original/i/8f1c590e1a5f66d406b6ac0f591eca728926153d43f73b259a5eeb515f23e7cb/Artboard-5.png)
![](https://freight.cargo.site/t/original/i/dde284f5c8dafa5102f4458b608c2790f68d1e719a7e22786ce959c53ca9d90d/Artboard-13.png)
![](https://freight.cargo.site/t/original/i/0fd2cc4c670d22a89bf6011757e96e3ae6fadbde7df208317d847da1d3183201/Artboard-16.png)
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Layout System
![](https://freight.cargo.site/t/original/i/30e054a15f48c9b2c258c41a0d2b9876c8fce4f650a3578b43a8f4125c06c5ba/Artboard-49.png)
![](https://freight.cargo.site/t/original/i/1102c265c7913b1cc98732acca63183f586acb369d3f1f7629e10a4d99beff88/Artboard-52.png)
![](https://freight.cargo.site/t/original/i/070435f2c371c29dbe89b1f1748884e9b494d5d13774ce3727a0c227c2887dc1/Artboard-53.png)
![](https://freight.cargo.site/t/original/i/cf67cfea7e15f5cb58a2f3be940604ee4f7e0c51c801edd2525ef270a38513ad/Artboard-56.png)
![](https://freight.cargo.site/t/original/i/997be6ce9b29b8601b14506161a62c35ef3d8d5a31a31910d491863d167a6faf/Artboard-50.png)
![](https://freight.cargo.site/t/original/i/50b2c3a0e6d1dab45cb20b94ed05c9cfd17dd49aecc3ef2aec093623570873e8/Artboard-57.png)
![](https://freight.cargo.site/t/original/i/356b1deb7da8ae9d3b366e4596787ba2d6d88293a6e3a84511507d6a8f4e937a/Artboard-58.png)
![](https://freight.cargo.site/t/original/i/1e9729f039adefa48ec14ea2c3cf352fa58caed42b6b9675f1506657063bbb46/Artboard-59.png)
—
Logo Exploration
![](https://freight.cargo.site/t/original/i/4c0feddc9527831645323ff7d00482d6f158e8252414ef6c6d91788e526a1212/Logos_Artboard-1.png)
![](https://freight.cargo.site/t/original/i/d8b65d1fc4853e667f7c2c644a2243362270fca9b578cdcecab005e1979854ba/Logos_Artboard-4.png)
![](https://freight.cargo.site/t/original/i/4287c17ad074774e966cf7c29f2ea0df25010ab7fa344961255954086cb04b69/logosArtboard-5thumb.png)
![](https://freight.cargo.site/t/original/i/2ca560cf85022ab5c62e0c67b0db031ea062633c81364718596fab8220ebb77a/Logos_Artboard-6.png)
![](https://freight.cargo.site/t/original/i/fc1cc63a84b7b8ff1242645b600769564d44c2ee6a5ccbaa79b173d449b9cb7b/Logos_Artboard-7.png)
![](https://freight.cargo.site/t/original/i/22b882324742f2ecc14db4684b24dedc682e9d465c86ec423a6d8956fdd374f8/Logos_Artboard-8.png)
![](https://freight.cargo.site/t/original/i/83924cb6d82c4bfb63e9c4d7b213187195cffb1914e26dadc43e9a052607f171/Logos_Artboard-13.png)
![](https://freight.cargo.site/t/original/i/c5e5219994eaeacaa71fbf5d00bfbeb37ac50b0f8f4f1dbaea1d18e922a1784f/Logos_Artboard-14.png)
![](https://freight.cargo.site/t/original/i/efb54e4bb4309899adc30fc99cc893f0407501d29f7bfae0cc7b421b7cc818f2/Logos_Artboard-15.png)
![](https://freight.cargo.site/t/original/i/b8bd5f579d65aac04b23a8122651e3ca26744347eef3ef1973f736b5705d6944/Logos_Artboard-17.png)